L' Oreal Professional Serie Expert

The l’oreal professional serie expert range is designed to give you innovative molecular precision technology, enabling you to get the best out of your hair at home rather than just in the salon. The advanced technology in the range allows formulas to target specific areas of your hair, to then deliver long-lasting results. This new technology means that these hair care products can effectively target the 3 zones of the hair fibre, the surface, the cuticle and the cortex. Serie expert has a range to accommodate every hair type to maintain nourishment, protection and healthy looking hair.

For coloured hair, it is important that you use colour saving professional products to prolong your colour and keep it vibrant. Loreal hair colour is extremely big on the market and their colour care products are just as important. With special ingredients you can keep your red and brown tones instantly nourished, hydro-resist double locking technology targets weakened areas of the hair and wraps each hair with a lightweight film, to protect against every day wear and tear.

Hair that is bleached or highlighted needs a little bit of extra care and a cocktail of ingredients like Nutriceride, ceramides and nutritive oils can brighten, moisturise and polish highlights without being too heavy. Sometimes highlights can lose their tone a few weeks after they have been done, using a silver shine shampoo or shampoo for blonde hair will help keep highlights looking fresh as they are enriched with soft violet pigments to counteract against any brassy and unwanted tones. If you find that you have overused you styling equipment and over bleached/chemically straightened your hair, then you need products to repair your hair. Vitamin B6, proteins and amino acids help to nourish and nurture the hair, with neofibrine and shine enhancer to achieve shine with your dry, damaged hair.

If you are planning a holiday this year, then you should make sure you have the right products, the loreal shampoo, solar sublime has a mixture of vitamin E, mexoryl S.O and glycerol to offer your ‘back from the beach hair’ rehydration to leave it feeling better protected. Leave in conditioners are also really important to use on your hair and especially on holiday, they can help shield your hair from drying out in sun exposure and retain the shine.